Thunder Creek Equipment Names Brent Peak Territory Sales Manager for the Midwest and Southeast

February 2025

Pella, IA – Thunder Creek Equipment has named Brent Peak as the new territory sales manager (TSM) for the Midwest and Southeastern United States, including Illinois, Indiana, Kentucky, Tennessee, Michigan, and Ohio. Peak brings over 15 years of experience in sales and account management across multiple industries, with a proven track record of achieving significant portfolio growth and building lasting relationships in highly competitive markets. 

“Brent’s extensive background in territory management and sales leadership makes him a valuable asset for Thunder Creek,” says Larry Lea, vice president of sales, Thunder Creek Equipment. “His understanding of the Midwestern U.S. market, combined with his expertise in customer relationship building and strategic sales planning, will allow us to better serve our partners and customers in the region. We are confident Brent will help drive the success of Thunder Creek’s innovative solutions in this key territory.” 

Thunder Creek designs and manufactures innovative, premium fueling and preventative maintenance solutions that are used in a variety of industries including agriculture, construction, roadbuilding, oil and gas, disaster recovery, and utility construction. This includes the original, industry-leading, Fuel and Service Trailer (FST), No-HAZMAT Fuel & Service Trailer (MTT), the Multi-Tank Oil Trailer (MTO), and the Service and Lube Trailer (SLT).

“This area has a strong agricultural sector and growing potential in other industrial markets where Thunder Creek’s solutions can drive significant impact,” says Peak. “I’m eager to work with our partners to optimize fluid handling in their operations using Thunder Creek’s industry-leading products.”