Reporting to the Vice President of Sales, the Business Development Manager plays a key role in driving territory growth, supporting dealer development, and expanding market opportunities across Thunder Creek's core industries. This position partners closely with Territory Sales Managers to identify, develop, and advance qualified opportunities while ensuring CRM data integrity, pipeline visibility, and effective lead management. Through a combination of business development, sales support, and cross-functional collaboration, the Business Development Manager helps accelerate revenue growth and strengthen customer and dealer engagement.
Primary Duties/Responsibilities:
- Exhibit LDJ’s core values and culture in all aspects of the job.
- Business Development and Prospecting
- Identify and develop new sales opportunities across agriculture, construction, fuel distribution, transportation, rental, municipal, and commercial market segments.
- Conduct proactive outbound prospecting through phone, email, social media, industry research, referrals, and market intelligence.
- Build and maintain target account lists aligned with company growth objectives.
- Develop and qualify opportunities for engagement by Territory Sales Managers and dealers.
- Assist sales leadership in identifying strategic growth markets and account opportunities.
- Lead Nurturing & Opportunity Development
- Re-engage dormant leads and previously inactive opportunities.
- Execute follow-up campaigns generated through trade shows, marketing initiatives, customer inquiries, and dealer referrals.
- Maintain consistent communication with prospects throughout the buying journey.
- Ensure opportunities progress effectively through the sales funnel.
- Territory & Dealer Development Support
- Provide temporary lead coverage and customer support during Territory Sales Manager absences.
- Support dealer onboarding and dealer development initiatives.
- Assist with strategic account development projects and territory growth plans.
- Coordinate customer introductions and opportunity transitions to field sales resources when appropriate.
- Collaborate with Territory Sales Managers to identify and execute growth opportunities within assigned territories.
- Sales Enablement & Marketing Support
- Partner with Marketing to develop customer-facing and dealer-facing training materials.
- Assist with webinars, product training content, customer success stories, and sales tools.
- Support new product launches and go-to-market initiatives.
- Gather customer feedback, market intelligence, and competitive insights.
- Trade Shows & Events
- Assist with planning, execution, and follow-up activities for trade shows, dealer meetings, and customer events.
- Represent Thunder Creek Equipment professionally at industry events.
- Support lead capture, qualification, follow-up, and reporting activities.
- Coordinate post-event opportunity development efforts.
- CRM & Commercial Operations
- Maintain accurate customer, prospect, and opportunity information within Salesforce.
- Support CRM data quality and lead management processes.
- Monitor pipeline activity and engagement metrics.
- Generate reports and insights for sales leadership as requested.
- Identify opportunities to improve sales processes and role effectiveness.
Learn more about this position and benefits here.